• Home

• Help & Advice

• Products by Industry

• Products by Geography

• Custom Search

Email Marketing Benefits

Email marketing may be new, but it works. It provides numerous benefits compared to other traditional direct marketing tools such as telesales or direct mail.

And with proven response rates from quality emails, email marketing can generate a significant return on investment.

Here are just some of the reasons why you should be using email marketing…

1. Email marketing is a great way to drive targeted traffic to your website, so it’s ideal for e-commerce or generating online leads and enquiries. It’s the perfect companion to your Pay Per Click and Search Engine Optimisation activities.
   
   
2. Email marketing is instantaneous. No lengthy production lead times, or mailing delays. So if you need more online sales or leads, just buy a list, download it from List4email, and send an email. Your next campaign could be in your prospects’ inboxes in less than hour.
    
3. Email marketing has far lower production costs than direct mail and does not need a team of staff on hand like telemarketing. You can write your own email from your desktop pc, and there are many low cost email broadcasting services available.
    
4. Email marketing really is direct marketing at its most impactful. Your message lands right in the inbox of your recipient, your message can be personalised, and even targeted to different groups at no extra cost.
    
5. Emails are very measurable and can be tracked to see how many are delivered, opened and responded to. No other direct marketing tool gives you this level of insight into your target market behaviour, allowing you to hone and refine your marketing efforts to perfection.
    
   
6. Emails can be designed to be eye catching, engaging and interactive. They can incorporate a range of elements to give them real ‘forwarding’ value, to kick off a viral marketing campaign.
    
7. Emails sent using List4email data overcome concerns about ‘spamming’ or even breaking the law. Follow our advice on producing your emails, and handling data, and you’ll be carrying out ethical email marketing to the very highest standards.