Email Design Advice from List4email

List4email has gathered together all the latest email marketing design advice hints and tips from some of the industry’s leading sources:

Email design guides & templates

MailChimp's Email Design Guide
Free guide for beginners from Mailchimp email broadcasting service. Covers design, coding, best practices, and more.

ConstantContact HTML Email Templates

Easy to create email newsletters, event invitations and email promotions from the ConstantContact email marketing service.

Email Marketing Best Practice Guidelines (PDF)

This document has been produced by the Direct Marketing Association’s Email Marketing Council to set best practice guidelines in Email Marketing, with a section on email design.

Email design articles

Spam Is Dead, Long Live Email Marketing!
Top tips for opt in email marketing success.

Top 13 Tips To Creating A Professional Looking Newsletter
Practical advice on building email newsletters

Targeted Email Newsletters Show Continued Strength
A 2004 report on email newsletters from Jakob Nielson, the guru of internet usability.

Email Newsletters: Surviving Inbox Congestion
Updated report from Jakob Nielson on how users read email newsletters.

Incompetent Email Marketing = Lost Future Opportunities

Common mistakes in email marketing from Jakob Nielson

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