Email Broadcasting

Once you’ve purchased your double opt in email list from List4email, its time to send, or broadcast, your promotional email.

List4email has put together a quick guide to the main options available with advantages and disadvantages, to help you make the right choice for your email broadcasting.

And remember, under email marketing legislation, you must give your recipients the opportunity to unsubscribe in every email you send them.

Email Broadcasting Comparison Table
Here is the List4email guide to some of the email broadcasting methods available:

	Email Client	Bulk Email Software	Online Email Broadcaster
Description	A standard email client such as Outlook. List4email does NOT recommend sending emails to your list using an email client like Outlook.	Specialist email software installed on your PC or network, such as Groupmail, which manages distribution lists and creates/sends emails.	An online service which manages and sends your emails using its own email server, such as Constant Contact , Dotmailer or NewZapp.
Advantages	- Free – most PC’s have an email client installed	• Greater flexibility over email designs and personalisation. • Send plain text and html emails together. • Emails sent using multiple connections, so much faster. • Manage multiple groups including unsubscribe requests. • One off cost with no additional broadcasting costs.	• Greater flexibility over email designs and personalisation. • Send plain text and html emails together. • Manage multiple groups including unsubscribe requests. • Fixed monthly cost, or pay as you go based on email volume. • Uses broadcaster’s server, which is less likely to trigger spam filters. • Accessible online from anywhere. • Email tracking and reporting usually included. • Email design templates often provided.
Disadvantages	•- Each recipient sees the other recipients email addresses . • Bcc function does not send a personalised email. • Uses your existing mail server, which may be prohibited. • Sends emails all at once, so much slower. • Does not look professional. • Remove requests have to be done manually.	• Uses your existing mail server, which may be more likely to trigger spam filters • Can only be used on a single PC or network	• Fixed monthly cost (although rates vary)
Example	List4email does NOT recommend sending emails to your list using an email client like Outlook.	Groupmail	Constant Contact NewZapp. Dotmailer

List4email Ltd has no control over and will accept no responsibility for or liability in respect of the material on any other website accessed by a hyperlink.

Your Basket

Your shopping basket
is empty.

List4email Guarantee

Buy with confidence from List4email, because we guarantee...

80%+ Delivery Rates
for your emails, or we’ll
give you FREE data back
(subject to terms)

100% Legal Data
With every email
address guaranteed
double opt-in.

Buy a geographic, industry or custom email list now!